
Jason Burnett is the new executive editor of Allrecipes, Meredith Corp. announced Thursday afternoon.
Burnett will lead the
Allrecipes.com editorial and social team. He will work closely with Allrecipes magazine editor-in-chief Jennifer Darling. He will oversee Allrecipes.com’s onsite experiences, voice
skills, smart appliances, app and podcasts.
Burnett will report to Michelle Edelbaum, director of content strategy for Meredith’s Food Vertical.
“Jason joins our team with tremendous knowledge and passion for all things cooking and digital media related,” stated Edelbaum.
Most recently, Burnett
founded OysterObsession.com. He has also served as digital director of Flower magazine, as well as the founding editor of MyRecipes.
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In addition, he served as an editor
at CookingLight.com and AOL Food.
Allrecipesrecently announced a licensing agreement with Lifetime Brands, Inc. to produce a kitchenware line set available exclusively at Kroger
stores.
The line, which includes kitchen tools, food prep and storage containers, bakeware and cutlery products, dropped this week.
Last week,
Meredith Corp. tapped Karla Partilla to become vice president and publisher of
Allrecipes, as well as the upcoming
Rachael Ray Every Day consumer-driven title.