• by Larissa Faw , November 5, 2019

Infiniti Is highlighting the car brand's annual “Winter Sales Event” and its 30th anniversary with an upbeat ad featuring a new song by British psychedelic soul group Hannah Williams & The Affirmations.

The “Luxury Should Be Lived In” spot, developed with CPB in Boulder, suggests luxury is lived everyday through images of young and happy women enjoying their lives as they are able to surf and ski in the same day. 

Ads will air on TV nationally and regionally as well as via social, digital and radio.