Traditional TV videos may be making a comeback.
Music video platform Vevo today launched the first of a series of linear, genre-specific music channels on Viacom’s ad-supported streaming platform Pluto TV.
The first channel, Vevo Pop, will be followed in coming weeks by nine more, including a holiday-themed station.
Vevo is continuing to expand its distribution network through ad-supported platforms to serve advertisers and agencies who want to advertise around premium music video content “at scale, in a network TV setting,” Kevin McGurn, president of sales and distribution at Vevo, stated in the announcement.
Pluto TV “is a leader in the over-the-top market that offers the opportunity for music videos to return to the living room alongside great film and television offerings,” McGurn said.
Pluto TV, which was acquired by Viacom in January for $340 million, says it has 18 million monthly users.
These days, Vevo — now 10 years old — is focused on maximizing licensing revenue from distribution on third-party platforms, including YouTube and more recent partners such as Amazon (Fire TV devices), Apple, Roku and others, reports Variety.
“With over 30 million monthly views on TV in the U.S., we are hyper-focused on our OTT packaging and distribution strategy,” McGurn said. Vevo’s site claims 130 million total, all-platform monthly viewers in the U.S. and 950 million globally.