Dentsu Unveils Bifurcated Management Structure Based On Two Networks: Japan And Aegis

Tokyo-based agency holding company Dentsu this morning unveiled its new management structure effective Jan. 1, 2020, dividing itself into two primary divisions: Dentsu Japan Network and Dentsu Aegis Network.

The structure is a formalization of a plan Dentsu disclosed in February, but the new structure clearly outlines a bifurcation into two entities, one based on its provincial roots, and another as a global market player in marketing and media services.

"People within Dentsu are connected openly across countries and organizations on a global level, bringing together diverse perspectives, and making it a matter of course for innovation to be generated from anyone, anywhere," the company said in a statement unveiling the new structure, adding, "The aim is to become new Dentsu, that continues to create new value and new businesses by forming flexible teams not only within Dentsu, but also with various external partners."

As part of the reorganization, Dentsu Group Inc. added another Dentsu Aegis Group player -- CFO Nick Priday -- to its board of directors. He joins CEO of Dentsu Aegis Network, who joined the Dentsu board in 2013.

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