Ad Spending On Mixed-Reality Apps Will Surge To $11 Billion By 2024

  • by November 14, 2019

Advertising spending on mixed-reality apps will more than quintuple to $11 billion by 2024 from $2 billion this year as brands seek to reach consumers who use augmented or virtual reality technologies on smartphones or specialized headsets, according to a forecast by Juniper Research.

The researcher expects next-generation 5G networks …

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