Alpha's No. 1 Medium Is The Same As Preceding Generations: Television
- by Joe Mandese @mp_joemandese, November 19, 2019
Generation Alpha, a new generational descriptor representing kids under 12, apparently have the same top media preferences that their Boomer generation grandparents and/or great grandparents had: TV.
Seventy-eight percent of Generation Alpha parents surveyed recently by an independent researcher for Domain.me said their TV still is their children's top media …
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