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ICO Says RTB Ad Tech Firms Are Processing Sensitive Data Without Consent

  • Campaign, Wednesday, November 20, 2019 8:55 AM
Campaign is reporting that the ICO held a closed-door meeting yesterday to reveal is has found ad-tech companies in the RTB space are holding on to consumer data -- and perhaps more worrisome, are processing special interest data such as political views and sexuality without the explicit consent required by GDPR.

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