Video Ad Report Shows 'Premium' Inventory Trending, Aggregators Waning
- by Joe Mandese @mp_joemandese, November 20, 2019
Premium publishers' share of video ad impressions served has grown to 80% or more in recent quarters, according to an ongoing tracking report released today by Extreme Reach.
The finding, part of its third quarter 2019 "Video Benchmark Report," is derived from billions of ad impressions processed by …
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