automotive

Audi Offers Contest For Holidays

by Tanya Gazdik , November 20, 2019

A promotion from Audi of America encourages Audi fans to participate in a user-generated content contest in hopes of becoming the “official Audi Holiday Gift Tester.”

The automaker debuted a holiday short called “The Gift Tester,” featuring the 2019 all-electric Audi e-tron SUV. The online-only spot was created by M/H VCCP and has gotten over 1.1 million views on YouTube since its debut Nov. 14.

“With ‘Gift Tester,’ we went to our fans with the challenge that a high-technology new product like the Audi e-tron needs qualified testing that even Santa isn’t quite ready for,” Loren Angelo, vice president of marketing, Audi of America, tells Marketing Daily. “We want to give fans the opportunity to engage with our brand through their passionate stories, as well as having the opportunity for one selected special tester to be a part of a video series of intensive elf gift testing the all new, all-electric Audi e-tron SUV.”

As the spot begins, viewers are transported to a section of Santa’s workshop where gifts are tested before they are shipped out for the holidays. Santa’s Director of Elven Resources is short-staffed and on the look-out for her next new hire: The Gift Tester.

Viewers had until Nov. 20 to go to TheGiftTester.com, answer questions and submit a video explaining why they are the top candidate for the job. Audi will interview select applicants over video chat, and the chosen Gift Tester will take the Audi e-tron through holiday-themed trials that will be released as a series of social videos across Audi content platforms.

automotive, contest, user-generated content

4 comments about "Audi Offers Contest For Holidays".

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Craig Mcdaniel from Sweepstakes Today LLC, November 25, 2019 at 8:29 p.m.
Tanya, the entry period ended November 20th so why even write the story? Why not just write about the Audi instead?
Reply

Tanya Gazdik from MediaPost replied, November 26, 2019 at 12:15 a.m.

Hi Craig--Our readers typically don't read stories in order to find contests to enter, they read them to find out what other companies are doing on the marketing front. So the timing isn't really a factor. But I'm sorry if you wanted to enter and weren't able to. I'm sure Audi would be happy to add you to their mailing list so you can get in on the next contest.

Craig Mcdaniel from Sweepstakes Today LLC replied, November 26, 2019 at 1:35 a.m.

Tanya, I am publisher of sweepstakes and contest. In 16 years, I have publisher over 77,000 sweepstakes. Your story was written on Nov 20th and the contest ended on Nov. 20th. This is what caught my attention. Call me eagle eyed or whatever, but I do pay attention to detail. The other point is your client, Audi, spent a ton of money of creating the contest but no one in my industry knew about it. The promotion didn't get the buzz you superiors desired for the money they spent. so feel free to share my thoughts.

Tanya Gazdik from MediaPost, November 26, 2019 at 2:13 a.m.

Hi again Craig, Audi is not my client. I’m a reporter, a journalist, who wrote a story based on information that was provided to me by Audi and its agency. I still don’t see why the timing of the contest is relevant. I’m sorry if you didn’t find the story interesting or were bothered by the timing of it.