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Google Adds Optimization Score For Display Campaigns

  • Google, Thursday, December 5, 2019 4:12 PM
Google Ads shows an optimization score for Search and Shopping campaigns, and it is now available for display campaigns. The combined account-level score will include Search, Shopping and Display, according to a post. Similar to Search and Shopping, the optimization score for Display campaigns ranges from 0% to 100%. One-hundred percent means the campaigns are set to perform at their full potential. Ryan Beauchamp, product manager for Google Ads, explains.

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