K-pop supergroup BTS will become the global ambassador for electric street racing series ABB FIA Formula E Championship, working to promote the benefits of electric vehicles to help fight climate change.
As the only motorsport not to produce any tailpipe emissions, Formula E says its primary purpose is to increase the number of electric cars on the road, and has featured such celebrities as actors Leonardo DiCaprio and Orlando Bloom at its races.
BTS is the first-ever South Korean music artist to top the Billboard Hot 100. The band's global following includes more than 60 million listeners and 3 billion streams across 79 countries on Spotify. Combining followers of the band's and Formula E's official social accounts will bring a total of more than 90 million.
"BTS has cultivated an engaged fan base that is highly passionate about social issues, and we share a common desire to raise awareness of the threat of climate change,” stated Jamie Reigle, CEO of Formula E, in a news release.
The company did not release any further details of the partnership.