PHYLLIS FINE

Articles by Phyllis All articles by Phyllis

• Retail Product Lockup Turns Off Shoppers in Around the Net In Brand Marketing on 01/15/2023
  

• Butter Or Not? Class-Action Cookie Suit Hinges On Question in Around the Net In Brand Marketing on 01/13/2023
  

• Polestar Showroom Made Of Snow Boosts Eco-Friendly Message in Marketing Daily on 01/13/2023
  

  Using snow as a building material for the pop-up showroom reinforces Polestar's commitment to sustainability, according to the automaker.

• Credit Cards Companies' Sonic Branding At Checkout Slows in Around the Net In Brand Marketing on 01/12/2023
  

• Elevated Levels Of Formaldehyde Found In Products Marketed To Black Women in Around the Net In Brand Marketing on 01/12/2023
  

• Vroom, Vroom: Acura's New Ad Aims To Quicken Heartbeats in Marketing Daily on 01/13/2023
  

  The high-energy 60-second spot shifts quickly from multiverse to multiverse (six in all), with different drivers at the wheel each time.

• CEO Shuffles Top Execs At Luxury Brand LVMH in Around the Net In Brand Marketing on 01/11/2023
  

• Abortion Foes Plan To Picket Pharmacies in Around the Net In Brand Marketing on 01/11/2023
  

• Chevy Offers $100K To 'Lead Dream Chaser' In Trax Promo in Marketing Daily on 01/11/2023
  

  Everette Taylor, CEO of Kickstarter, will help identify the best entry in Chevy's contest to help dreamer pursue a passion project.

• Pepsico, Coca-Cola Under FTC Probe For Price Discrimination in Around the Net In Brand Marketing on 01/10/2023
  

Comments by Phyllis All comments by Phyllis

• The Difference Between Right-Wing And Left-Wing Media Brain by Gord Hotchkiss (Media Insider on 10/08/2019)
  

  And now fixed! Thanks.

• Quiz Show Disruptor: Is This Guy Ruining 'Jeopardy'? by Adam Buckman (TVBlog on 04/30/2019)
  

  It's not just lack of suspense that is leading me to turn off "Jeopardy" these days. I enjoyed Ken Jennings' winning streak because he had a real spark of personality and fun that Holzhauer lacks. He seems more like a machine, with his only characteristic the desire to win more and more money.

• Smith Takes Chair At Papa John's; Board Rejects Founder's Counter Offer by Thom Forbes (Marketing Daily - Top of the News on 02/05/2019)
  

  Thanks for your eagle eyes and for letting us know about the problem, Jonathan. It's been corrected -- Phyllis Fine, Marketing Daily editor

• Persistent Power Of Press Borne Out By Recent Events by Phyllis Fine (Publishers Daily on 12/21/2017)
  

  Thanks for commenting. This piece is clearly labeled as "commentary," which is very different from news reportage, where facts are all. Opinions and emotions like "hope" are the mainstay of commentary.

• How To Stream A Classic by Phyllis Fine (TV Watch on 07/12/2017)
  

  Thanks, George, for mentioning that 1991 nonfiction book. Though the TV show  "The Wire" does take some characters from the book, it does fictionalize their experiences. So I think it's safe to call it fictional. The book was also the original source material for the earlier TV show "Homicide: Life on the Streets."

• Donald Trump, The Clickbait Candidate by Gord Hotchkiss (Online Spin on 08/25/2015)
  

  I'm Gord's editor at MP, so I don't usually comment on his posts. Still, I've been editing a lot of posts lately on Trump, as well as reading about him elsewhere. Sigh -- wish we didn't find the guy so irresistible as a topic. I'm afraid all this attention further legitimizes his candidacy. This column is the best, most thoughtful commentary I've read among many. Thanks, Gord, for your interesting historical perspective.

• Guess Where Zsa Zsa Was On July 27, 1990? Decades Will Tell You by Phyllis Fine (TV Watch on 07/29/2015)
  

  You're kinda right, John. I realize now that calling Kuryakin a Russian spy could sound misleading. Though technically he was Russian AND a spy, he wasn't working for the Soviets, but for U.N.C.L.E. -- the presumed good guys -- and was indeed a co-star of the show. 

• Episode 612: 'The Quality of Mercy,' or, Jewish Mothers, Crying Babies, And They Shot Kenny! by Barbara Lippert (Mad Blog on 06/17/2013)
  

  Thanks, Rob, for pointing out the mistake in the theme song quote -- "hot fudge" has been corrected to "hot dog" as the item that leads to loss of control for Patty, the girl "who's only seen the sights a girl could see from Brooklyn Heights." Shoulda sung the whole song to myself before editing! Phyllis MediaPost Editor

• Better Than Death: Jaguar Gets Its Due by Barbara Lippert (Mad Blog on 04/26/2013)
  

  Editor's Note: Duly noted, and corrected.

• Yes, It's The @!#'^% Technology by David Koretz (Publishing Insider on 10/20/2011)
  

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