Cadillac targets foodies with “The Cadillac of Reservations,” a promotion that will give fans a full-service luxury dining experience in the all-electric Escalade IQ, with iconic dishes from a series of notable restaurants.
The activation begins in New York City Jan. 31 and Feb. 1 at Korean fried chicken restaurant Coqodaq, and is expected to continue in such cities as Los Angeles, San Francisco and Miami.
New York magazine describes Coqodaq, open for about a year in Manhattan's Flatiron section, as an “elevated fried-chicken experience” whose signature item “Bucket List” “counts, at $38 a person, as pretty reasonable among high-end NewYork restaurants.”
Cadillac is positioning the experience as way to showcase “our luxury features such as the available Executive Second Row,” giving “customers a new and unique way to engage with the Cadillac brand and our products firsthand,”Katie Minter, director of Cadillac communications, tells Marketing Daily.
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The Executive Second Row “creates the most luxurious captain’s chairs ever offered in an Escalade” said Craig Sass, design manager, Cadillac interiors, in a release. So diners will have “a spacious yet intimate place” to eat, complete with with two large stowable tray tables, heated and ventilated seats, massaging seats and an AKG1 Studio Reference 40-Speaker Audio System with headrest speakers, according to the automaker.
Coqodaq is reportedly one of the toughest reservations to get in NYC. Twenty diners will vie for the chance to experience the in-Cadillac luxury picnic, with five seatings per night for parties of two, by reserving on Resy.com, starting at Jan. 27 for the Jan. 31 experience and Jan. 28 for Feb. 1.