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Camp: Experiment In Experiential Retail

Introducing Camp, "a venture-backed 'family experience store' — what would have recently been called a toy store — that blends play and product in hopes of reviving a tired retail toy scene," according to The New York Times. The store has five outlets in affluent areas -- three  in New York City and two more in South Norwalk, Connecticut and Dallas -- which adds to the pressure to succeed in experiential retail, a field that is "thus far, unproven."

Read the whole story at The New York Times »

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