Introducing Camp, "a venture-backed 'family experience store' — what would have recently been called a toy store — that blends play and product in hopes of reviving a tired retail toy
scene," according to
The New York Times. The store has five outlets in affluent areas -- three in New York City and two more in South Norwalk, Connecticut and Dallas -- which adds to
the pressure to succeed in experiential retail, a field that is "thus far, unproven."
Read the whole story at The New York Times »
