As has been the trend lately, there was no real pattern to what type of marketing story garnered the most attention from you, the readers, last year. The Avengers avenging, CBD oil overflowing, Peloton’s gaffe (or was it?), Apple’s pricing, Big Macs at your portal, Pepsi bubbling, Taco Bell , Rihanna influencing, Amazon dominating and Bart Becht retiring -- Bart Becht? -- garnered the most interest. The diversity of your interests make it both a challenge and adventure to explore the most engaging story of each day.
Marvel Studios’ “Avengers: Endgame” opens this evening with some epic expectations. More than three hours long, it will play in more than 4,600 theaters in the U.S. and Canada and is expected to set a record opening-weekend gross in the $300 million range for North America alone.
CBD oil -- “a powerful new form of medical marijuana without the high,” as a Washington Post headline put it a couple of years ago -- is now making headlines daily in everything from business magazines to medical blogs to local newspapers and TV stations.
Ok, here's that Peloton ad featuring “Grace from Boston” that everybody’s dishing about:
“As you can see, ‘thumbs down’ outnumber ‘thumbs up’ by 15 to 1, and Peloton opted to have the comments turned off. That’s probably a good thing, considering the kind of backlash it was getting across Twitter,” writes Shawn Langlois, MarketWatch’s social-media editor.
The lead-ups to Apple’s annual September “Event” at the Steve Jobs Theater in Cupertino yesterday dampened expectations for any startling new hardware reveals, or drastic deviations from the script of past shows, and it apparently didn’t disappoint on those scores. But it did reveal an interesting turn of fortune for users who have been complaining about the escalating cost of their mobile devices and streaming entertainment options.
Home used to be where the hearth is. Now it’s where third-party delivery providers serve up prepared fast foods. The competition is heating up.
Some old standards -- traditional Pepsi and Frito-Lay chips, for example -- are faring well under the new generation leading PepsiCo -- but it also has high aspirations for trendy new entries like Mountain Dew Game Fuel, Pepsi Mango and Bubly sparkling water.