• by Larissa Faw , January 9, 2020

Subway is aligning with the popular New Year’s resolution for meat-free eating with the “Equally Delicious” campaign to support the chain’s new Meatless Meatball Marinara Sub in the UK.

“The Taste Test Balls Up” TV spot pranks unsuspecting vegans as they “mistakenly” receive meat sandwiches. The clip reveals the stunt actually promotes Subway’s sub that tastes as good as meatballs.

The campaign will run for six weeks across TV, print, radio, OOH, digital, social, POP and cinema, with media by MediaCom, and PR and social by Good Relations.