Georgia resort destination Sea Island is appointing Chemistry as its creative agency of record following an informal review. Sea Island has previously worked with an array of agencies.
Now, Chemistry will spearhead the development of a new brand campaign for the company that will include print, video and digital advertising, as well as provide overall brand support.
Celeste Hubbard, executive vice president, group account director will lead the account with the first work slated to launch in the third quarter of 2020.
The island, probably best-known its golf and affluence, is located in the southeastern part of the state and has long attracted wealthy travelers, including the Rockefeller and the Bush families. It is the only U.S. resort to host a G-8 Summit of world leaders.
In addition to upscale-targeted messaging Chemistry will be tasked with expanding the client’s demographic target to families, outdoor enthusiasts as well those looking for wedding and corporate meeting venues.