Shoppers Want Better Self-Checkout Tech

Self-checkout technology at stores is getting a good workout, but consumers want more.

Nearly two-thirds of consumers say they frequently use self-checkout machine at their grocery stores, though 74% say difficulty in entering goods and frequent overrides were their biggest concerns with the technology, according to a new study.

Nearly all (89%) consumers say they want self-checkout machines that can automatically identify items, according to the study, comprising a survey of 270 U.S. adults conducted by Shekel Brainweigh.

The survey was released at the start of the National Retail Federation’s annual “Big Show” in New York.

Nearly a third (28%) of consumers using self-checkout were pulled aside by store personnel to check their purchases.

More than half (59%) of consumers were more likely to use self-checkout if technology improvements were deployed.



About a quarter (24%) of consumers said the fastest possible checkout would significantly improve their shopping experience.

About half (48%) of consumers would purchase healthy food items from a vending machine if readily available, with the same number citing lack of selection and fresh products in today’s vending machines as frustrations.

Technology being shown at the NRF conference is expected to address some of these concerns.

3 comments about "Shoppers Want Better Self-Checkout Tech".
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  1. R MARK REASBECK from www.USAonly.US , January 13, 2020 at 6:04 p.m.

    Whoa, whoa, back the truck up.  I thgought we didn't want the "pain" of shopping.  I thought we just wanted to speak into our smart phone the the stuff would be pulled from the shelves by a "Shop-bot", Payment taken form your bank account that everybody inn the system has, loaded into a self driving "Gro-cart" and delivered right to your fridge , in the house???  

    I always wonder how many people are not slipping some Animal Crakers through the basket wiithout paying??   When they offer 5% off for doing their work , or putting someone out of work, I'll use 'em.   Otherwise, the clerck will scan it and my cash I give them cannot be traced to any account...................That's freedom.

  2. R MARK REASBECK from www.USAonly.US , January 13, 2020 at 6:05 p.m.

    sorry fo the typos...........was in hurry

  3. Chuck Martin from Chuck Martin replied, January 13, 2020 at 6:34 p.m.

    Valid points, Mark.

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