Smart speakers face a privacy issue.
While many people acquire smart speakers like Amazon Echo and Google Home as well as increase their use of voice commands, privacy remains a major stumbling block.
Nearly half (44%) of consumers own at least one smart speaker, but privacy is holding back many of those who have yet to buy in, according to a new study.
Two-thirds (66%) of consumers who don’t have a smart speaker and do not intend to get one cite privacy as an important concern.
The study comprised a survey of 2,500 U.S. adults weighted to U.S. Census data conducted by Hub Entertainment Research.
Of equal concern to consumers are unauthorized or unwanted listening and concerns about data being collected or tracked.
For ownership, Amazon has the lead with Echo being the most commonly owned (26%) smart speaker, followed by Google Home and Nest (13%) and Apple HomePod (5%).
For voice commands, the top uses are answering queries (33%) and communication (18%), such as text messages and emails.
Consumers also seem pleased with voice control, with 78% saying their device always works and performs the way it’s supposed to.
However, the issue of privacy remains.
More than half (59%) of regular voice command users say privacy concerns are an important consideration.