Endeavor’s creative shop 160over90 is expanding its Asian operation with the appointment of John Steere as the agency’s first-ever senior vice president/managing director, China.
Based in Shanghai, Steere will lead a team of ten across Shanghai and Beijing. In the last year, 160over90’s team in Asia has worked with clients including HSBC, Marriott International, Visa, Caterpillar and Luzhou Laojiao.
“160over90 and the broader Endeavor network have a strong foundation in Asia, and I’m excited about how much more we can do across sport, entertainment, music and fashion,” stated Steere.
Steere joins 160over90 from Imagination China, where he oversaw the experience agency’s push into client diversification and localization. Earlier in his career he served as president of ecommerce platform MyMM, where he led a nearly 200-person staff in Hong Kong and Shanghai.
160over90, with a global staff of 800 rebranded from Endeavor Global Marketing in October.