Last November MDC Partners CEO Mark Penn said the company
was finalizing plans for further streamlining at the holding company including the formation of two "multi-agency networks" each led by a flagship agency at the firm.
One of those networks was
announced in December, led by Doner.
Now MDC has unveiled the second
network this one led by Anomaly and its founding partner & executive chairman Carl Johnson.
In part the new networks are designed to foster greater collaboration by agencies within the
holding company.
In addition to Anomaly, the member agencies within this latest intra-holding company alliance include digital innovation agency Y Media Labs; Mono; marketing communications
and PR firm Hunter, experiential agency Relevent, and Concentric Health Experience.
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MDC Partners CEO Mark Penn stated, “At a time when effective marketing hinges on the marriage of
data, technology, and barrier-breaking creativity, this collaboration leverages best practices, bravery, and experience in a way that will amplify each firm’s innovation and impact on client
businesses.”
Added Johnson: “Our Anomaly experience, building a global company with 7 offices, 850 staff and world-class clients, coming off a 40% growth year in 2019, gives me
lots of confidence in what’s possible when you galvanize an ambitious talent pool like the one we’ve assembled.”