Pepsi, Olay, Google, Avocados Win Social Media Ad Bowl

The social mentions rankings of the top Super Bowl ads appear to be as mixed as other forms of engagement measurement, according to a Research Intelligencer analysis of two social media impact trackers: ListenFirst and Talkwalker.

While their methodologies are somewhat different, both social analytics companies were essentially tracking the ...


Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.


Next story loading loading..

Discover Our Publications