Global creative shop Moving Picture Company has appointed Gregory Roekens to the newly created position of Chief Innovation Officer.
Roekens joins the company’s global senior
management team reporting into CEO Mark Benson. The company said the appointment signals its “continued commitment to deliver innovative creative and production to major advertisers, ad agency
networks, brands, production companies, publishers and media.”
Roekens previously served as Future Technology Officer at Grey Europe and earlier was Chief Technology Officer at
both AMV BBDO and Wunderman.