The increase will take effect on March 8, according to CNN. That’s just a few days after Super Tuesday primaries on March 3 for the 2020 presidential election.
In a message to subscribers, The New York Times said the new rate will “help us sustain and strengthen our coverage at a time when independent journalism is under great pressure.”
The price for students and educators will stay $1 per week.
The Times launched the digital subscription and put most of its content behind a metered paywall in March 2011. It allows non-subscribers to read a few articles a month before they need to subscribe to access additional stories.
The publisher now has over 4 million digital subscribers.
Revenue from the Times' digital-only subscriptions increased 18% year-over-year to $401 million from 2017 to 2018, according to the company's latest annual earnings report.
The company’s goal is to get 10 million digital subscribers by 2025.