• by Karlene Lukovitz  @KLmarketdaily, February 7, 2020

As an added hook for fifth-anniversary promotional offers, Sling TV has had the National Day Calendar declare February 9 “National Cut the Cord Day.”

Between February 7 and 11, the virtual MVPD streaming service is offering several special offers for new or returning customers.

The Sling Orange (30-plus channels) or Blue (40-plus channels) service packages, normally $30 per month, are each being offered individually for $5 for the first month. An initial month of both packages, normally $45, is being offered for $20. Unless users cancel, the services continue at their regular prices at the end of trial month.

During the promotion, Sling TV is also offering new customers a  “Cord Cutter Bundle” that includes an OTA antenna and Sling’s AirTV 2 and AirTV Mini devices to enable free local-channels access for $5 — a package that’s normally priced at $99.

Sling has also set up a Cord Cutter Hotline (1-855-553-2862) to give potential cord-cutters who are concerned about the process the support they need to take the leap.

"National Cut the Cord Day is designed to take away any excuse to cling to cable” by demonstrating “how easy it is to cut the cord and get started on Sling TV," summed up Sling TV Group President Warren Schlichting.  

Sling TV added 214,000 subscribers in last year's third quarter, for a total of 2.69 million, according to Leichtman Research Group. In comparison, rival vMVPD AT&T Now lost 195,000 subscribers in the period, for a total of 1.15 million.