Nielsen 'Voter Ratings' Illustrate Disparity Vs. General Market

Just in time for what is expected to be a record political TV advertising season in 2020, Nielsen has released a new kind of ratings based on the shows watched by registered voters.

The ratings show marked differences between general market ratings, and those of registered voters, suggesting that if …

Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.

Next story loading loading..

Discover Our Publications