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Critics Pan Facebook's New 'Branded Content' Policy

  • BuzzFeed, Monday, February 17, 2020 11:44 AM

Buzzfeed’s Katie Notopoulos is not a fan of Facebook’s lax regulation of branded content paid for by political campaigns. As she writes: “Allowing political candidates to use influencer marketing on Instagram requires a lot of trust in the way that influencer marketing works … and that system has always been completely broken.” In large part, that is because influencer marketing relies on “confusing the average user.”

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