Price Vs. Experience: Here Are Some 'Multiples' For Key Consumer Categories
- by Joe Mandese @mp_joemandese, February 18, 2020
When it comes to the tradeoffs of price vs. "experience," some categories are more elastic than others in the minds of consumers, according to findings of a just-published report from Deloitte.
The report, aptly titled, "Human Experience," provides some breakdowns on key brand experience drivers for various consumer …
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