Study Asserts Podcasting Drives Best Conversions Of Any Media Channel
- by February 19, 2020
Podcasting has been found to
drive the highest conversion lift among media channels at 34%, compared with 2.6% for non-podcast channels, according to a study by data company Claritas and Market Enginuity, a sales representative
for public broadcasters.
They published a white paper to discuss improvements to podcast measurement and …
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