Podcasting has been found to
drive the highest conversion lift among media channels at 34%, compared with 2.6% for non-podcast channels, according to a study by data company Claritas and Market Enginuity, a sales representative
for public broadcasters.
They published a white paper to discuss improvements to podcast measurement and …
Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.