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Dawn Mello, Retail Pioneer, Dies

Dawn Mello, 88, who helped revive important brands, has died. She transformed Bergdorf Goodman, “a once musty relic on Fifth Avenue, as a temple of high-end consumption,” according to The New York Times. In the ’90s, she “helped restore luster to Gucci and a cluster of fading brands.” Mello was one of the few women to rise to leadership positions in retailing, first as Bergdorf’s vice president and fashion director, then as president.

Read the whole story at The New York Times »

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