Dawn Mello, 88, who helped revive important brands, has died. She transformed Bergdorf Goodman, “a once musty relic on Fifth Avenue, as a temple of high-end consumption,” according to
The New York Times
. In the ’90s, she “helped restore luster to Gucci and a cluster of fading brands.” Mello was one of the few women to rise to leadership positions in
retailing, first as Bergdorf’s vice president and fashion director, then as president.
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