The Transition From Traditional To Omnichannel Campaigns, Merkle's Take

  • by February 19, 2020

Marketers are moving away from traditional campaigns as improved measurement of digital channels helps to adopt omnichannel strategies, according to a study commissioned by marketing agency Merkle.

Its survey of 400 marketers at major U.S. and U.K. brands found that 88% of respondents are using omnichannel marketing strategies, while 84% …

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