The Transition From Traditional To Omnichannel Campaigns, Merkle's Take


Marketers are moving away from traditional campaigns as improved measurement of digital channels helps to adopt omnichannel strategies, according to a study commissioned by marketing agency Merkle.

Its survey of 400 marketers at major U.S. and U.K. brands found that 88% of respondents are using omnichannel marketing strategies ...


Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.


Next story loading loading..

Discover Our Publications