• by Steve McClellan  @mp_mcclellan, February 26, 2020

San Francisco-based independent agency Erich & Kallman has appointed Kate Higgins Chief Growth Officer, a new role at the shop.

The appointment marks the return of Higgins to the agency, which she helped launch as account director fours year ago. She played a key role in helping the agency win and manage blue chip accounts including General Mills, Chick-fil-A, New Belgium Brewing, Noble Wines, and Church’s Chicken, among others.

Most recently Higgins had her own consultancy and before that served as president of MullenLowe, Winston-Salem, NC.  Earlier she worked in senior account roles Crispin Porter Bogusky, Carmichael Lynch, and Fallon.

In her new role Higgins is tasked with boosting the agency’s profile and driving new business efforts.  Her appointment rounds out the agency leadership team of co-founders Steve Erich, Eric Kallman, and Chief Operating Officer Jill Garrison, who joined the agency late last year.
 

This story has been updated.