Nearly four decades after joining as an
IT guy in the media department of Leo Burnett, Rishad Tobaccowala has stepped down from his day-to-day role as Chief Growth Officer of Publicis Groupe.
Tobaccowala, who remains a senior
advisor and will continue to have a part-time role in the company, is shifting gears to focus on public speaking, consulting and promoting his new book.
Over 38 years at Publicis,
Tobaccowala helped develop some of the earliest and most highly regarded technology and digital media operations inside any agency holding company, and helped lead the transformation of Publicis
Groupe into one of the most highly regarded digital- and data-let organizations on Madison Avenue.
The book is
Tobaccowala's manifesto on the importance of restoring the human element into organizations’ business practices in an ever-increasing digital era.