Offers: Study Finds, All In All, They're Just Another Click In The Wall
- by Joe Mandese @mp_joemandese, March 10, 2020
In the burgeoning marketplace of rewarded, opt-in advertising and marketing experiences, so-called "offerwalls" have emerged as a mainstay of in-app and app install marketing. The walls, which offer various incentives to consumers to install or engage with apps and/or brands promoting on them -- including premium content upgrades, promotional merchandise, …
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