Advertisers Increase The Time It Takes To Pay Agencies, Shorten It For Media
- by Joe Mandese @mp_joemandese, March 10, 2020
While major national advertisers appear to be doing a better job of paying the media, they've increased the amount of time it takes to pay their agencies 27% over the past seven years, according to the latest edition of a periodic study from the Association of National Advertisers.
The report, …
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