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Direct-To-Consumer Brands See Growing Consumer Acquisition Costs

  • Marker, Wednesday, March 11, 2020 7:38 AM

A growing number of direct-to-consumer brands are buckling under the weight of growing consumer acquisition costs, Marker reports.  “Once you get past all the shiny objects in the DTC category … the plump VC rounds, the sleek sans serif designs, the experiential storefronts in hot retail locations, the podcast ad blitzes … it turns out it’s extremely difficult to actually make the economics work,” it writes.

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