- Marker, Wednesday, March 11, 2020 7:38 AM
A growing number of direct-to-consumer brands are buckling under the weight of growing consumer acquisition costs, Marker reports. “Once you get past all the shiny objects in the DTC
category … the plump VC rounds, the sleek sans serif designs, the experiential storefronts in hot retail locations, the podcast ad blitzes … it turns out it’s extremely difficult
to actually make the economics work,” it writes.
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