Condé Nast CEO Roger Lynch responded to President Donald Trump’s criticism of Vanity Fair yesterday.
On Wednesday morning, Trump tweeted: “Vanity Fair Magazine, which will soon be out of business, and their third rate Fake reporters, who make up sources which don’t exist, wrote yet another phony & boring hit piece. The facts are just the opposite. Our team is doing a great job with CoronaVirus!”
The post has over 91,000 likes and 21,000 retweets.
Trump’s disapproval of the magazine was likely spurred by an article titled “He’s definitely melting down over this: Trump, germaphobe in chief, struggles to control the COVID-19 story,” written by Vanity Fair special correspondent Gabriel Sherman and published Monday.
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Lynch responded to Trump’s tweet with one of his own: “I’m really proud of all the work our excellent team at @VanityFair and all of our @CondeNast publications around the world do. Speaking truth to power is what we will always do. And just to set the record straight, Vanity Fair had record audience numbers last month.”
Vanity Fair’s Instagram account posted Trump’s tweet, with the caption: “Subscribe to third-rate fake news at the link in bio,” with a kissy-face emoji.
Vanity Fair and Trump have a history of animosity. When he was president-elect back in December 2016, Trump tweeted the magazine brand was “way down, big trouble, dead.”
Just 24 hours after that declaration, Vanity Fair had gained 13,000 new subscribers, a 100-fold rise in average daily subscriptions.
It was the highest number of subscriptions sold in a single day at Condé Nast.
Vanity Fair used Trump’s remarks as part of its marketing campaign back then, too. A banner ad on its Web site read: "The 'way down, big trouble, dead' magazine Trump doesn't want you to read! Subscribe now!"
Trump also had a beef with former Vanity Fair editor in Chief Graydon Carter, who called Trump a "short-f ingered vulgarian" in a Spy magazine article over two decades ago.