4As Study Finds Consumers Want To Hear/See Brands During COVID-19 Outbreak

A majority of Americans (56%) says they are pleased to hear about the actions brands are taking in response to the COVID-19 pandemic, according to findings of a study conducted by the American Association of Advertising Agencies March 18.

Nearly half (43%) also said it's reassuring to hear from brands …

Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.

Next story loading loading..

Discover Our Publications