Meredith To Launch Multiplatform Personal Finance Brand 'Millie'

Last year, a team of Meredith content creators began work on a new multiplatform, multigenerational brand called Millie. Millie, which publishes quarterly, explores all aspects of personal finance and its role in the lives women.

Since that early work, the brand has found a new mission amid the COVID-19 pandemic as consumers face an uncertain financial future.

“As the pandemic spreads throughout the country and Americans are adapting to the evolving economic circumstances, Millie’s purpose takes on greater meaning as women look for financial advice and solutions for themselves and their family,” said Catherine Levene, president of Meredith Digital. “As a company that serves women at every stage of their lives, we’re even more committed to providing this kind of information.”

Leading content curation for Millie are Diane di Costanzo, editorial director of Meredith, and Catey Hill, the brand’s executive editor. Prior to joining Millie, Hill served as deputy editor of Marketwatch. She has also written about personal finance for TheWall Street Journal, Forbes and SmartMoney.

The inaugural issue will be bundled with 1 million copies of Real Simple’s May issue, set to hit mailboxes in early April. Millie’s digital and social platforms will also launch in April.

Consumer financial services company Synchrony, Millie’s exclusive launch partner, features both original articles and videos about women’s personal finance, in addition to stories repurposed from the magazine’s editorial on a dedicated hub through its website.

“We are in the middle of a health and economic crisis that significantly impacts our daily lives and beyond. Our collaboration with Meredith supports women and provides a strong foundation to make financial choices,” said Samantha Melting, head of Synchrony’s consumer bank.

1 comment about "Meredith To Launch Multiplatform Personal Finance Brand 'Millie'".
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  1. Henry Blaufox from Dragon360, March 31, 2020 at 9:37 a.m.

    Couldn't Meredith have accomplished much the same by extending or refocusing the Time Inc. Money property in the first place? Money came with a large stack of first party reader and online viewer data built up over decades.

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