• by Steve McClellan  @mp_mcclellan, March 31, 2020

Epson is out with a campaign for its FastFoto FF-680W Hi-Speed Photo and Document Scanning System. The work was created by ad agency 31,000 FT.

The “Preserve What’s Priceless” campaign—starring pro basketball great Shaquille O’Neal and his mom Lucille-- showcases the importance of preserving, sharing and organizing cherished memories to share with family and loved ones.     

View the creative here  . The new spot will be featured across digital, TV, direct response and Epson social channels.

According to the company, the collaboration with Lucille O’Neal extends beyond the ad spot, including her serving as the company’s Honorary Chief Memory Officer (CMO), helping educate consumers on the ways to capture memories and share those memories with friends and family for years to come.  As CMO, Lucille O’Neal will serve as an ambassador for Epson’s line of FastFoto scanning solutions, contributing to awareness campaigns in the form of guest blogs, tips and insights, and select appearances.