Culture-connecting experiential unit Havas Play, part of Havas Media Network, is strengthening its leadership team with two new hires: Andrea Isaac has been appointed Managing Partner North America, and Alessia Grosso has joined as Head of Strategy & Product.   

Both roles are new, according to the agency. 

Isaac is a fifteen-year veteran of Havas Group who most recently served as managing partner, business transformation, Havas Media Network. Before that she was CEO Colombia & Central Latin America/Chief Development Officer Latin America for Havas Group. 

Grosso has been with Havas for nearly four years, most recently as senior vice president- Communications Strategy at Havas Media Canada. Earlier she served at Enthusiast Gaming and Cossette.  

“Andrea and Alessia represent the next generation of leadership for Havas Play,” said Greg James, CEO of Havas Media Network North America. “They understand that culture is not a backdrop but rather a true business driver. Their combined expertise across strategy, partnerships, and audience engagement strengthens our ability to help brands lead through culture, not follow it.” 

Havas Play is positioned as an agency that “puts brands at the heart of music, sports, gaming, and fandom.” Clients include Carrefour, Coca-Cola, Coty, Fidelity, Harman, Hyundai, Kia, Louis Vuitton and others.