Cannes Canceled: Next Lions Festival Slated For June 2021

The exclamation mark atop the Cannes Lions' homepage says it all: "2020 Cancelled."

Postponed once already -- from its traditional June date to October -- the annual ad industry festival's organizer Ascential has now announced there will be no gathering at all in 2020.

"The next edition of the festival will run June 21-25, 2021," the organizers stated, noting, "As the impact from COVID-19 continues to be felt across the world on consumers and our customers across the marketing, creative and media industries, it has become clear to us our customers’ priorities have shifted to the need to protect people, to serve consumers with essential items and to focus on preserving companies, society and economies."

The move follows weeks of ruminations that even if it were to be held in October, many of the world's biggest ad companies most likely would not send their contingents, or at least not some of their top people to it this year.



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