Baby boomers and other consumers over age 50 tend to worry
more about health issues than their personal finances or the broader economy, according to a qualitative
study by researcher ESL Insights. The firm's findings suggest that brands need to emphasize comforting and inspirational messages in their advertising as consumers …
Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.