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Draper James Commits Marketing Faux Pas

Reese Witherspoon’s fashion label Draper James made a goodwill gesture by offering to gift its dresses to teachers. But the effort failed to communicate that there were only 250 dresses available, resulting in a huge public relations blunder.“We felt like we moved too quickly and didn’t anticipate the volume of the response,” Marissa Cooley, the senior vice-president for brand marketing and creative at Draper James, tells The New York Times.

Read the whole story at The New York Times »

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