Bustle Digital Group has relaunched
Nylon, with a redesigned website and custom-built CMS.
Nylon also unveiled its first digital issue today, featuring actress, singer and “Stranger Things”
star Maya Hawke, the daughter of actors Uma Thurman and Ethan Hawke.
“Our intent is for the brand to become a cultural zeitgeist for a new generation, just as
it was 20 years ago,” stated Elizabeth Webbe Lunny, executive vice president, revenue at BDG.
BDG purchased the pop culture title last
summer. It lives within the company’s lifestyle portfolio, which includes Bustle, Elite Daily, Romperand The Zoe Report.
advertisement
advertisement
The print
edition of Nylon was discontinued in 2017. When BDG acquired the brand, the company promised a return of the print magazine as special issues around “cultural moments” like
Coachella. As of now, the print edition has been pushed back to fall 2021, reports WWD.
Nylon last redesigned its site in February 2019.
The
relaunch of the site is sponsored by Sephora Collection.
“As I've spent the past six weeks editing Nylon from the comfort of my couch in quarantine, one thing has become
clear: Pop culture and nostalgia serve as powerful salves for anxiety in a difficult time,” Alyssa Vingan Klein, editorial director at Nylon, wrote in the editor’s note.
She added the team has brought together a group of editors
"who are experts in what's new and what's next" in fashion, beauty, entertainment and music.
The next digital issue will come out in June and focus on Pride month.