Americans continue to travel more as many states ease restrictions and begin opening up public places and businesses, according to unique out-of-home media planning data released today by Geopath and Intermx.
The data shows the average number of miles traveled daily per American rose to 11.5 for the week beginning April 20. That represents an increase of 18% from just a couple of weeks ago when the average number of miles traveled daily fell to 9.8, its lowest point since the pandemic restrictions went into effect.
The analysis also reveals the average daily miles traveled per week increased across all 50 states vs. the week the previous week (beginning April 13).
Notable increases included the states of: