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Merkle Walks Through Google Price Competitiveness Insights

  • Merkle, Friday, May 1, 2020 3:01 PM

Google released the Price Competitiveness Insights beta in the Merchant Center to give advertisers the tools to understand how their pricing compares with the competition. Merkle walks through the process of setting up and using the tool and dashboard, which provides a visual summary of price competitiveness. While benchmarking data isn’t new for Google, advertisers using Google Ads will find it useful when planning campaigns and strategies. 

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