Amid increasing demand for app analytics, Sensor
Tower is taking a $45 million investment from Riverwood Capital.
Profitable since its founding in 2013, Sensor Tower previously raised $1 million in seed funding.
With the new
funding, Sensor Tower can more quickly scale its services, according to Alex Malafeev, cofounder-CEO of the app intelligence firm.
“This new chapter will allow us to accelerate our
growth, innovate and develop comprehensive solutions for an ever-changing mobile ecosystem,” Malafeev states.
As reliable app data becomes increasingly critical for any brand strategy,
Malafeev reports demand for Sensor Tower's services has been high.
From 2018 to 2019, he said Sensor Tower’s revenue increased by 65%, while its employee count increased by 50% over the
past year.
During the period, Sensor Tower also opened several international offices to support regional demand, including its latest in London to serve the EMEA market.
Some of Sensor
Tower’s better known enterprise clients including Morgan Stanley, Zynga and Tencent.
As with other tech trends, the ongoing COVID-19 crisis appears to be driving a surge in app
usage.
During the first quarter, average weekly time spent in apps and games on Android phones grew 20% year-over-year, according to a
recent report from App Annie. Stateside, average weekly time spent in apps and games on Android phones grew 10%, during the same period.
The analytics firm also saw growth in consumer spend
and downloads during the first quarter.
During the period, consumers spent over $23.4 billion through app stores, the largest quarter ever in terms of consumer spend.
There were also
over 31 billion new app downloads, which represented an increase of 15% compared to the fourth quarter of 2019.