• by Melynda Fuller , May 6, 2020

To aid publishers during the COVID-19 pandemic, DoubleVerify’s Ad-Juster has launched a support program that will lower total monthly fees by 33% for May, June and July.

Ad-Juster, a digital-focused SaaS-based reporting and analytics platform, serves more than 110 publishers, including over half of the top-100 Comscore ranked web publishers.

The platform was acquired by DoubleVerify in 2019.

Through its platform, Ad-Juster brings together publishers’ advertising inventory with delivery data from integrations with third-party servers and programmatic demand platforms in a streamlined setting.

“According to the IAB, nearly a quarter of marketers paused all advertising spend for the remainder of Q1 as well as Q2,” stated Dan Lawton, vice president of marketing & BD for Ad-Juster. “As a result, publishers are facing an economic challenge. Our COVID-19 support program is designed to provide relief during this difficult period and support the digital media ecosystem at large.”

The latest effort by Ad-Juster is part of DoubleVerify’s collective move to support digital media during the pandemic, including a partnership with the Ad Council that leverages its technology to boost the reach of coronavirus messaging and a digital media measurement and analytics platform that provides brand suitability strategy guidance to advertisers.

Later this year, DoubleVerify and Ad-Juster are slated to launch a publisher-first solution to provide full life-cycle analytics for digital publishers. According to the company, the solution will support efforts to drive sales, streamline operations and maximize revenue.