Commentary
A Young Media Person's Guide To Evaluating TV Pilots
- by Steve Sternberg , Featured Columnist, May 8, 2020
Ordinarily, the new television season starts in late-September. Ordinarily, advertisers and their agencies, TV critics, and media analysts like me, would be getting ready to attend the broadcast
network upfront schedule announcements and begin the process of watching and evaluating all the new fall broadcast pilots. Ordinarily the advertising industry …
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